Page 10 - Apresentaçao do PowerPoint

Marketing strategy in nine steps

If you want to sell a product or a service you need to have full

knowledge of it. With no doubts! A 4 Ps marketing matrix is the best way

to have an overview of your business position (step 4).

Product Price

 How much are you going to charge for your
 What are you providing to your customers?
 What makes your product/service unique?  product/service?

 How this product/service meets the needs of your How does your price compares to your
customers?  competitors?
 How can you improve your product/service? How can you increase your market share trough
promotion?

Promotion Place

 Where can you promote your product/service?  Where are you selling your product/service?
 What will be appealing to your customers?  Which online platforms are you going to use?

 What will differentiate you from your  Are these platforms easy for your customers?
competitors?